Traditional advertising was a one way conversation. The advertiser would present an offering through the poster, the viewer had no direct or immediate way of responding. Advertising nowadays is different, just like social media, interactive signage is a two way conversation. The client provides information and the user can peruse to look for more information.

Interactive signage is the future of advertising

This might sound like a big statement but it is really true. Think about it for a second,  nearly everyone over the age of 13 carries a computer in their pocket. Your smart phone is a computer if you were wondering what we were referring to. The next generation will never have know a world without smartphones, social media or the internet.

This generation is being called “Generation NOW!”, because they expect everything now. They can find anything they want through their phone at the touch of their finger. Their patience is short, their attention span even shorter, if you want to get their attention you’d better have a good message and your message had better have the ability for them to interact.